Although the Eye of Horus symbol itself is ancient (at least 4000 years), we have chosen this talisman as the source symbol, in combination with the crescent moon and three stars in the center, as the logo for our store.
So, why do we use the Eye as our Logo?
Well, Horus was an ancient sky god depicted as a falcon (or hawk) and the Eye is decorated with the markings that adorn the eyes of hawks. Thraicie Hawkner is the founder and CEO of Eye of Horus. That’s the start of it. But it goes deeper, as all good stories do. When Thraicie studied up on the Hawk God, and the famous symbol which bore his name, she found a number of associations which spoke to her vision of the store.
The Eye of Horus is an ancient Egyptian symbol also known as the udjat or wedjat (sometimes Wadjet, also the name of the Egyptian Cobra Goddess). The Egyptian word wedjat means “the sound one” and the restored Eye of Horus is thus also known as the wedjat eye. It was worn as an amulet and is associated with regeneration, health, and prosperity. For a metaphysical store, those are perfect associations.
What is this about a Restored Eye?
The Eye is a symbol of the god Horus as both the son of Osiris and Isis and as the sun-god. Egyptian myths tell the story of how Horus lost his eye in his war with Seth to avenge the death of his father. In this myth it is specifically stated that it is Horus left eye which has been torn out, so the myth relates to the waxing and waning of the moon during which the moon appears to have been torn out of the sky before being restored once every lunar month. This left eye, being the moon was, discovered by Thoth (the god of wisdom, healing and magic) lying in pieces, but he was able to magically reassemble them into the full moon.
Thus left eye is said to reflect fluid, feminine, lunar energy, and rules intuition and magick. As a woman-owned metaphysical store, those attributes were irresistable. Combined with the traditional talismanic meanings of regeneration, health, and prosperity, the Eye of Horus became both the name and symbol for our store.
So why the three stars and crescent moon?
Well, all we can say is, we honor mysteries both large and small, and will allow that particular mystery to remain.
About Horus –> http://www.ancientegyptonline.co.uk/horus.html
About the Eye –> http://maat.sofiatopia.org/wedjat.htm
About the Goddess Wadjet –> http://www.touregypt.net/featurestories/wadjet.htm