Okay, so maybe it is just a bit of ego-boo and PR for Constant Contact to have this award.  But in 2008, only 15% of their clients qualified for the award, so I guess it means we’re doing something right.  We like to think of it as a ‘we don’t spam’ and ‘our newsletters don’t suck’ award.

Basically, the All-Star Award means we follow best-practices and only eMail to people who have confirmed they want our newsletter, we keep people updated regularly, and we have good content. It’s always nice to hear that you are doing something well, so we’re tickled to get an award. If you haven’t seen one of our newsletters, check out our archive.

Here’s what Constant Contact has to say about their award:

“All of our customers work hard to grow their customer relationships through email marketing, event marketing, and online surveys, and some truly excel in this effort,” said Gail Goodman, president and CEO, Constant Contact. “We created our All-Star Awards to highlight those customers who are passionately committed to following our best practices as they work to improve their customer communications. We’re proud of the role we play in helping these and all of our customers succeed.”

The recipients of the 2009 Constant Contact All-Star Awards demonstrated best-practices in the effective use of Constant Contact email marketing  in the following areas:

• Frequency of campaigns
• Open rates
• Bounce rates
• Click through rates