Plant a Forest for the Trees

Tree Friend

Tree-friendly Book Reading

The cliche is you can’t see a forest for the trees, but I can see the forest in the future.  More specifically, I can see Eye of Horus partnering with Eco-Libris to plant a forest full of trees. 1,000 trees to be exact.

Eco-Libris Tree Planting Program

Back in August, we partnered with Eco-Libris to plant a tree for books sold. It works this way:  When a person brings a book to the checkout counter, we tell them that they can plant a tree to offset the book by purchasing an Eco-Libris Sticker. It was during December when we realized just the amount of impact this could have.  Our staff and our customers were so excited by being able to do something, even if it was just a little, to help the environment. People were buying stickers to offset books they bought with us, they read in the library, and even books bought elsewhere. That’s when we decided we would set a target of 1,000 trees.

The 1,000 Tree Challenge

We just couldn’t see aiming for a small number, and one thousand trees is easy to remember. When we thought about it, we realized it was more than a grove, we were looking at several acres worth of trees, and you could even call it a small forest. What could be better for a Metaphysical store with an Eco-Spirituality core offering than planting a forest? All the Druids and dryads and faery-folk would love it!

Once we set this goal, we discovered one of our staff, Chuck Boe, was a verifiable Green Man. He sold as many stickers in December as the rest of us put together, and he only works part-time behind the register. Chuck is primarily a teacher, Reiki Healer and Tarot Counselor. He delighted in telling people about our tree planting program, and once they heard about it, people responded to the spirit and the vision of our little forest of 1,000 trees.

Eco-Libris Stickers Online

Eco-Libris Sticker

Eco-Libris Sticker

We didn’t think it was fair to our more remote customers to leave them out. So we have also made the eco-libris stickers available as an option for all of our books online, so it’s right there on the book page next to the description. Now everyone can buy a sticker to plant a tree and offset the books they read!

Eye of Horus partners with Eco-Libris

Independent book store invites customers to plant a tree for each book purchased

August 22, 2008, Minneapolis, MN —Eye of Horus Metaphysical continues its commitment to the environment by joining the Eco-Libris bookseller program.

Eco-Libris: One tree planted for this book sticker

Eco-Libris: One tree planted for this book sticker

Eco-Libris, the revolutionary environmental service that lets people balance out the paper in the books they read by planting a tree for every book, is now being offered to bookstore visitors in Minneapolis. At Eye of Horus Metaphysical on Lyndale Avenue South, you can buy a book and balance it out right there on spot.

Jane Hansen, co-owner and Creative Director of Eye of Horus Metaphysical says:

“As soon as we heard of the program we joined. Our customers are thrilled to have the option to offset the environmental impact of the books they buy. It’s so easy! As a store which specializes in Eco-spirituality and conscious living books, music and classes, joining Eco-Libris was a natural extension of our mission.”

Eye of Horus is the 25th bookstore in the Eco-Libris bookstore program. Taking part in the program means that, for only $1, customers at the store can plant a tree for every book they buy there and receive the sticker at the counter!

Eco-Libris is a green business that works with book readers, publishers, writers, bookstores, and others in the book industry to balance out the paper used for books by planting trees. About 20 million trees are cut down annually for virgin paper to be used for the production of books sold in the U.S. alone. Eco-Libris raises awareness to the environmental impacts of using paper for the production of books and provides book lovers with a simple way to do something about it: plant a tree for every book they read.

In just their first few months, Eco-Libris has balanced out more than 24,000 books resulting in more than 31,500 new trees being planted.

“With these new collaborations, and as more bookstores partner with us to help make reading more sustainable, we are hoping to see a big surge in the amount of trees planted,” says Raz Godelnik, Eco-Libris’ CEO.

Eco-Libris strives for a world where reading books doesn’t have adverse effects on the environment. Their mission is to make reading much more sustainable than it is today. They have decided to aim high and to set a challenging goal: to balance out half a million books by the end of 2008.

About Eco-Libris:
Founded in 2007, Eco-Libris is a green business offering book lovers, as well as book stores, publishers and writers the opportunity to balance out the trees cut down for the production of books by planting trees in developing countries. The company has offices in Delaware and California.

About Eye of Horus:
Eye of Horus is the metaphysical store, Mythic Art Gallery and Labyrinth nested between the Wedge and Uptown areas of South Minneapolis. We provide books, music, tools and services to support creativity, spiritual awakening (or deepening) and centered living. At the Eye, all paths are welcome.

At Eye of Horus, we believe Myth and Ritual are transformative, not outdated, and that spirituality can be expressed both in action and contemplation. Our labyrinth and gallery exemplify our active approach in providing a space where individuals and the community come together through events, workshops, and discussions which enhance their practice and inform their journey.


Jane Hansen, Creative Director
Eye of Horus, Inc.
2717 Lyndale Ave S
Minneapolis, MN 55408
jane @

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