Better Book Browsing


Eat Sleep Read

We’re proud to present our new, expanded, more user-friendly book section.  All of the books scattered out front have been moved into this new book nook, and as we add a couple more book-cases, we’ll even be adding more titles.

We’ve decided 2009 is the year of the book at Eye of Horus, and we are working more directly with publishers than ever before.  We hope to be able to have more author events, as well.

Part of our bookish effort was joining the American Bookseller’s Association and becoming an Indiebound store. In our welcome packet we got this awesome red poster, but it was huge (3 feet wide by 6 feet tall), and we couldn’t figure out what to do with it until we decided to put on one of the doors.  It’s a simple poster, in a classic Helvetica type font, and it reads Eat, Sleep, Read.  At the bottom it adds a reminder to support independent stores like ours.  For the bibliophile, that pretty much says it all.  Red is also a lovely Feng Shui activating color, especially on doors, so we just take that as a bonus value.

In fact, by changing the book section from a single corridor to a room you can walk around, and one with south-facing windows, we’ve completely re-energized the back of the store.  We’re still working on some of the detailing, but we think you’ll have a much more pleasant experience, especially when there are more than a couple of browsers.

Highlight Table

Highlight Table

To enhance the flow, we added a feature table in the middle of the room to highlight themes or hot new titles, and of course, now there are books on all four walls.  Admittedly, with three doors and a window, we don’t have as much book space as we might like, but you are pretty much surrounded by books.  It’s sort of a huggy feeling, at least if you’re a book-lover like me, and think books can give you a metaphorical hug.

In addition to having more room for browsers, we even added a bench under the window for you to sit on as you peruse a title or two, so you don’t have to sit on the floor unless you really, really want to.  We know, we know, we could have added more shelving under the window, but for now, we’ll just focus on making it a more pleasant experience if you need to take a load off, or if you are waiting for a Tarot or Psychic reading.  So here are some more pictures for you to get a preview, but we invite you to come on in, and do tell us what you think about it!

Thraicie Shelving Books + Bench (lower right

Thraicie Shelving Books + Bench (lower right

Bench available for serious browsers

Bench available for serious browsers

Books on the North wall, too (view from bench)

Books on the North wall, too

Eye of Horus partners with Eco-Libris

Independent book store invites customers to plant a tree for each book purchased

August 22, 2008, Minneapolis, MN —Eye of Horus Metaphysical continues its commitment to the environment by joining the Eco-Libris bookseller program.

Eco-Libris: One tree planted for this book sticker

Eco-Libris: One tree planted for this book sticker

Eco-Libris, the revolutionary environmental service that lets people balance out the paper in the books they read by planting a tree for every book, is now being offered to bookstore visitors in Minneapolis. At Eye of Horus Metaphysical on Lyndale Avenue South, you can buy a book and balance it out right there on spot.

Jane Hansen, co-owner and Creative Director of Eye of Horus Metaphysical says:

“As soon as we heard of the program we joined. Our customers are thrilled to have the option to offset the environmental impact of the books they buy. It’s so easy! As a store which specializes in Eco-spirituality and conscious living books, music and classes, joining Eco-Libris was a natural extension of our mission.”

Eye of Horus is the 25th bookstore in the Eco-Libris bookstore program. Taking part in the program means that, for only $1, customers at the store can plant a tree for every book they buy there and receive the sticker at the counter!

Eco-Libris is a green business that works with book readers, publishers, writers, bookstores, and others in the book industry to balance out the paper used for books by planting trees. About 20 million trees are cut down annually for virgin paper to be used for the production of books sold in the U.S. alone. Eco-Libris raises awareness to the environmental impacts of using paper for the production of books and provides book lovers with a simple way to do something about it: plant a tree for every book they read.

In just their first few months, Eco-Libris has balanced out more than 24,000 books resulting in more than 31,500 new trees being planted.

“With these new collaborations, and as more bookstores partner with us to help make reading more sustainable, we are hoping to see a big surge in the amount of trees planted,” says Raz Godelnik, Eco-Libris’ CEO.

Eco-Libris strives for a world where reading books doesn’t have adverse effects on the environment. Their mission is to make reading much more sustainable than it is today. They have decided to aim high and to set a challenging goal: to balance out half a million books by the end of 2008.

About Eco-Libris:
Founded in 2007, Eco-Libris is a green business offering book lovers, as well as book stores, publishers and writers the opportunity to balance out the trees cut down for the production of books by planting trees in developing countries. The company has offices in Delaware and California.

About Eye of Horus:
Eye of Horus is the metaphysical store, Mythic Art Gallery and Labyrinth nested between the Wedge and Uptown areas of South Minneapolis. We provide books, music, tools and services to support creativity, spiritual awakening (or deepening) and centered living. At the Eye, all paths are welcome.

At Eye of Horus, we believe Myth and Ritual are transformative, not outdated, and that spirituality can be expressed both in action and contemplation. Our labyrinth and gallery exemplify our active approach in providing a space where individuals and the community come together through events, workshops, and discussions which enhance their practice and inform their journey.


Jane Hansen, Creative Director
Eye of Horus, Inc.
2717 Lyndale Ave S
Minneapolis, MN 55408
jane @

pr @